Develop a 'Weight-Loss Mindset' in a safe, supportive community.
Identity-Based Behaviour Change Coaching powered by the 'Say>>Do Elite Coaching Method ™
Active, engaged Community
Coach is actively present
Courses & Workouts
30-Day Guarantee
Identity-Based Behaviour Change Coaching
powered by the 'Say>>Do Elite Coaching Method'™
This isn't just another online group. It's a 24/7 support system where you can interact, get feedback, share wins, and solve challenges...together.
Identity Before Strategy
Real change happens at the identity level, not motivation.
Say>>Do Integrity
Closing the gap between intention and action.
Sustainable change without burnout.
Transformation accelerates in aligned environments.
Improve self-talk and confidence
Learn to hear what you you say to yourself, whose voice it is, and to reframe it.
Set clear goals and action plans
Goals are the start of positive intent, but goals without habits are dreams that aren't met.
Remove limiting beliefs
Uncover what may be subconsciously holding you back or stopping you from moving forward.
The SAY>>DO Elite Coaching Method™
Identity-Based Behaviour Change Coaching
Phase 1 Awareness
Clarity, nervous system safety, honest self-reflection.
Phase 2 Alignment
Identity shift, values, boundaries, emotional regulation.
Phase 3 Action
Habit stacking, discipline without burnout, daily Say→Do integrity.
Phase 4 Ascension
Leadership, authorship, purpose, contribution.
Your Head Coach
Coach Craig
Craig Jones is the creator of the ‘Say>>Do Elite Coaching Method’, an identity-based system that helps people close the gap between intention and action so they can live healthier, calmer, and more aligned lives without burnout or self-sabotage.
With over 20 years in the fitness and coaching industry and more than 60,000 coaching sessions delivered. ICF accredited Professional Coach, Cert 4 AIPT mentor & assessor, and Senior Personal Trainer.
As a Lifeline crisis supporter and mentor/assessor, Craig brings both professional expertise and genuine compassion to every interaction.
Craig’s coaching style is direct, compassionate, and results-driven. He believes sustainable change happens when identity, nervous system regulation, and aligned action work together, supported by accountability through community.
60,000+
Coaching Sessions
ICF
Accredited
20+
Years
One Membership - All the Benefits
Everything you need to achieve Identity-Driven Transformation, all in one comprehensive membership.
Coach Craig at your fingertips
Coach Craig is always active in the Facebook group. Answering questions, offering feedback, and making sure everyone is moving forward and staying goal focused in their words and actions.
Supportive Community
Be encouraged and cheered on by the Say Do Community. Every win is worth celebrating as it proced evidence of self trust and progress.
Live Coaching
Sunday night's @ 7:00. Live coaching Zoom sessions to build mental resilience, overcome limiting beliefs and negative self-talk. Self-awareness and honest reflection is the kickstart to change.
The 'Say Do Coaching' app
Stay on track and accountable with your unique member profile on Coach Craig's, 'Say Do Coaching' app
Workout, Mini-Courses & Challenges
Everything you need is in one place. Challenges, courses & workouts to keep you motivated and learning new skills.
Results & Accountability
Structured progress tracking and regular check-ins to ensure you follow through on your commitments and see real results.
Access Every Program, Course, and Challenge: All in One Membership
Get the coaching, community, and accountability that makes lasting change possible.
Coaching & Community
Weekly live group Coaching Zoom session with Coach Craig plus access to our supportive member-only community where accountability happens naturally.
Workouts, Courses & Challenges
Science-based workout programs, nutrition courses, and mindset training designed to help you look and feel the way you deserve.
Roadmap to Success
Structured progress tracking and regular check-ins to ensure you follow through on your commitments and see the results you always wanted.
Workout Programs for Every Level
Train anytime, anywhere with professionally designed workout programs. Strength, fitness, mobility, and fat-loss programs — all included.
Workouts
- Tighter Torso at Home
- Booty Builder
- 57 GPS Fitness Bootcamps
- Functional Fitness
- Beginners Gym
- Lower Back Pain
- Dumbbell Summer Body
- Home Barbell Strength
- HIIT Zero to Hero
- Chair Program
- Athletic Accelerator
- Advanced Gym
Preview available. Full access for members only
Courses That Build Real Change
Learn the skills that support long-term results — mindset, habits, nutrition, and lifestyle. Each course is designed to be simple, practical, and easy to follow.
Courses
- Longevity
- Sports Nutrivition
- Overcoming Emotional Eating
- Fat Loss
- Stress Management
- Habit Blueprint
- Sleep Mastery
- Nutrition
- Yoga Journey
Short Challenges That Get Results
Need a reset or quick motivation? Join structured challenges designed to help you build momentum and stay accountable.
The Key element to kickstarting your weight loss.
The 'SAY >> DO
5-in-30 Challenge'
30 Days. 5 KG's. One decision that changes everything.
- Member-only community & support group to motivate you.
- A step by step, proven program.
- 30 Days of progress tracking and accountability
- Simple food scoring to make better meal choices in seconds
The life you want starts with the habits you master.
Don't struggle alone. Connect with others who understand your challenges and are committed to making real changes, just like you are.
Ongoing Personal Development
Join our live group coaching every Sunday night at 7:00.
Safe Space
Celebrate your wins and work through your struggles without judgment.
Real, Noticeable Progress
The changes you experience will be seen and felt by everyone around you.
Hear what 'Say>>Do' Clients have to say.
Join the hundreds of others who've transformed their lives.
"I probably can't put it into words what you've actually done"
— Luke
All This for $99 per month
Coaching, community, courses, workouts, challenges. Identity-based change is waiting
100% Satisfaction Guarantee
Try it for 30 days. If it's not for you, get a full refund. No questions asked. No hassle.